The start of a new year is a popular time to reassess your career, so if you’re considering a fresh start, you’re joining millions of others doing the same. But if you haven’t been through the job search process for a few years, it’s worth knowing that the hiring landscape has shifted significantly. Some changes are dramatic; others are less visible but equally important.
Understanding what’s different – and what remains constant – could make the difference between your application being seen or silently rejected.
What’s Changed: The Rise of AI Screening
The most significant shift is invisible to most applicants. Before a human ever sees your CV, it’s likely been processed by Applicant Tracking Systems (ATS) – software that scans applications for keywords and criteria. Some estimates suggest over 75% of CVs are rejected at this stage, never actually reaching a human.
This means your CV needs to speak two languages: one for the algorithm and one for the human who might eventually read it. Use clear section headings, include keywords from the job description naturally, and avoid complicated formatting that confuses automated systems. A beautifully designed CV that can’t be parsed correctly is worse than a plain one that can.
What’s Changed: Video Interviews Are Standard
Pre-pandemic, video interviews were unusual. Now they’re often the default first stage. Many companies use ‘asynchronous’ video platforms where you record answers to pre-set questions without a live interviewer.
This requires specific preparation. Test your technology beforehand. Look at the camera, not at your own face on screen. Record practice answers and watch them back – most people are surprised by habits they weren’t aware of. Most importantly, treat recorded interviews as seriously as face-to-face ones; a casual “it’s just a video” mindset shows.
What’s Changed: Skills Over Credentials
Employers increasingly care about what you can demonstrably do, not just your formal qualifications. Skills-based hiring is growing, with many large employers removing degree requirements from job listings.
This is good news if you’ve built capabilities through experience, courses, or self-directed learning. But it means you need to prove your skills, not just list them. Portfolios, examples, certifications, and specific achievements matter more than ever.
What Hasn’t Changed: Networking Still Wins
Despite all the technological shifts, the hidden job market remains powerful. Many positions are filled through connections before they’re even advertised. Your network – former colleagues, industry contacts, people you’ve helped along the way – is often still your most valuable asset.
This doesn’t mean you need to be extroverted or pushy. It means staying visible, maintaining relationships, and being genuinely helpful to others. When opportunities arise, people recommend people they know and trust.
What Hasn’t Changed: Tailored Beats Generic
Sending the same CV to fifty jobs is still less effective than sending ten carefully targeted applications. Hiring managers can spot a generic submission immediately – and they’ll likely bin it just as quickly.
Take time to understand what each role actually requires. Mirror the language used in the job description. Show you’ve researched the company. A tailored cover letter that demonstrates genuine interest will always outperform a template.
What Hasn’t Changed: Preparation Matters
Whether the interview is in-person, on video, or recorded, preparation remains the biggest differentiator. Research the company thoroughly. Prepare specific examples that demonstrate your capabilities. Have thoughtful questions ready to ask. Practice answering common questions until your responses feel natural, not rehearsed.
The technology has changed, but the fundamentals haven’t: know your value, show your fit, and make it easy for employers to say yes.
