The Blog

SEO for newbies: The basics

You may have come across the term SEO if you’re new to the world of digital business or marketing. If it could benefit your career to know the basics of what SEO is and what it is used for, then this guide is for you.   This is not an in-depth guide on how to [Read more…]

How do internet celebrities make money?

More young people would now like to be YouTubers than astronauts, one survey suggests. It’s a sign of just how well-established the career of social media influencer has become – at least for some of the industry’s biggest names.   The market for influencers worldwide was estimated to be worth £11.2bn last year. In the [Read more…]

Five factors that make a good boss

Great managers are like gold dust. A study by the research and consultancy company Gallup found that only about one in ten workers have the right qualities – and 82% of the time, companies promote the wrong person.   But Gallup also found that another one in five people have managerial talents and could become [Read more…]

The Power of Persuasion – Tips for Persuasive Writing

Being able to write persuasively is a powerful skill to master. Whether you’re writing an essay, a proposal, an article, a review, an advert, or even a letter to your MP, convincing your audience to side with your point of view is essential to success.   Here we outline some of the most effective ways [Read more…]