You may have come across the term SEO if you’re new to the world of digital business or marketing. If it could benefit your career to know the basics of what SEO is and what it is used for, then this guide is for you. This is not an in-depth guide on how to [Read more…]
More young people would now like to be YouTubers than astronauts, one survey suggests. It’s a sign of just how well-established the career of social media influencer has become – at least for some of the industry’s biggest names. The market for influencers worldwide was estimated to be worth £11.2bn last year. In the [Read more…]
Are you a business owner? Or do you work for a company that could take on a work experience student? The benefits of work experience for students may be clear, but how can your business benefit from participating in a work experience programme? Find out here what it can do for your productivity, staff training [Read more…]
Being able to write persuasively is a powerful skill to master. Whether you’re writing an essay, a proposal, an article, a review, an advert, or even a letter to your MP, convincing your audience to side with your point of view is essential to success. Here we outline some of the most effective ways [Read more…]
Passive income has become a huge buzzword in personal finance, with influencers and internet marketers eager to sell their idea of how you can make easy money. But what is it really? The idea behind passive income is an irresistible one – build your earnings without putting in ongoing labour. Traditionally, that’s meant things [Read more…]
According to several studies, the question you should be answering if you want to impress at your next interview is: What is your intrinsic motivation for applying for this job? But what does this mean exactly? There are two types of motivation you can talk about when applying for a job: [Read more…]
Landing pages are big business. Essentially, a landing page is where a visitor first ‘lands’ when they click on a link to your website from another location. The purpose of a landing page is to swiftly capitalise on the interest that has been generated and turn the visitor into a customer as soon as possible. [Read more…]
Everyone accepts that our bodies stay healthier if we give them a good workout on a regular basis. The idea that the same might be true of our brains is a little more controversial, but it’s growing in popularity. Scientists have been learning more and more about how our brains can adapt and change [Read more…]
